Discovery

Each website project initiation necessitates a discovery phase. This involves elements such as keyword exploration, competitive analysis, market study, review of any existing site along with a comprehensive SEO audit (if applicable), among other things.

The Discovery phase provides us with essential data that informs the website’s structure, identifies necessary pages, and determines the kind of content required on these pages.

In essence, the Discovery phase guarantees that the website we build is well positioned to successfully meet the diverse objectives that businesses typically have.

Site Architecture

We leverage the insights derived from the Discovery phase to formulate a visual sitemap for your new website. This guarantees that each page on your website serves a distinct purpose; all potential ranking opportunities are discovered and accounted for; and a definitive roadmap for future growth is Established.

Outlining this site architecture is integral to both Search Engine Optimization (SEO) and User Experience (UX), and it needs to be undertaken before initiating the design or development stages.

Many independent contractors and agencies often neglect to design a well-defined site architecture, a costly oversight in terms of time, finances, and missed opportunities. We take care to ensure that your site is equipped with an appropriate roadmap before we commence the building process.

UX Design

Given that every website has a distinct goal, and every page of a website caters to a specific function, each page demands a unique layout and content structure.

Ensuring that pages are intuitively arranged to facilitate easy consumption, navigation, and understanding of the content is a task that calls for considerable experience and expertise. This is referred to as UX Design – crafting the experience that users undergo as they traverse through the website.

Competent UX design can enhance your website’s conversion rate by more than double or even triple, drastically reduce your website’s bounce rate (the percentage of people who exit after only viewing one page), and increase the likelihood of visitors returning in the future.

The wireframes we produce during the UX phase operate like architectural blueprints for a house. They are essential for the initial website prototype design and for transmitting the UX to the development team, enabling us to construct your site accurately and efficiently

Outlining & Copywriting

Copywriting is the craft of creating compelling marketing and promotional materials that inspire people to engage in certain actions, like buying a product, clicking a link, dialing a phone number, or setting up a consultation.

A page on a business website typically houses between 500 and 5000 persuasive words, aiming to induce visitors to execute a specific action. This content is arguably the most critical component of the site as it is the direct catalyst for conversion generation.

The creation of content is among the most challenging facets of developing an effective website. It entails deciding on the content’s message and subsequently crafting it with a keen consideration of both SEO and sales conversion.

Given that your website’s copy can significantly influence the site’s effectiveness (and potentially the timeline if it’s not timely delivered), it’s prudent to have it professionally written by our team of writers.